![]() The tie-up that Jones and his team heavily championed launched one of the most lucrative movie-plus-marketing twofers in showbiz history. She told us she had a defined plan to write seven books, one for each year Harry spent at the Hogwarts School of Witchcraft and Wizardry.” Jones and his staff persuaded the Warner studio chiefs to clinch rights for producing films based on the first three books, and the package encompassed an exclusive deal for licensing Harry’s story, name, and image to wholesalers, who, the thinking went, would find marketing stardust in the Harry Potter brand. “Jo was reserved and quiet, but she carried a whole world in her mind. “By that time, the book was a bestseller in the U.K., but still not getting any attention from movie or merchandising people other than us,” says Jones. Soon after, Jones met with Rowling and her agent at the Warner consumer products offices in downtown London.
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